Inconcert, an official Meta partner, is among the first global providers to integrate WhatsApp Business Calling, a beta feature that enables native voice calls directly within any WhatsApp conversation. This opens up a faster and more seamless communication channel, allowing businesses to respond in real time with a call—without ever leaving the app.
By adding this new capability to its omnichannel ecosystem, Inconcert strengthens its ongoing innovation strategy, focused on integrating solutions that enhance customer experience from the very first touchpoint.
Voice calls without leaving WhatsApp, all within Inconnect
With this new feature, users of Inconnect, Inconcert's cloud contact center solution, can initiate native VoIP calls, without redirecting the conversation to external phone lines. Calls can be triggered via buttons, links, or interactive messages, and always take place within the same WhatsApp thread.
Companies benefit from increased agility and control thanks to a secure, contextualized interface. Conversation history is fully preserved, allowing complex issues to be resolved in a more direct and personalized manner.
This translates into tangible business benefits: higher response rates, reduced drop-offs, and a more agile, consistent, and efficient customer experience.
Instant integration: no external tools required
WhatsApp Business Calling is fully integrated into Inconnect, meaning companies can begin using it immediately, as there is no need for additional platforms or custom integrations.
The solution works seamlessly with both human agents as with AI virtual agents, enabling a smooth, continuous experience across the entire customer journey.
Clear benefits for both business and customers
Because these calls happen within the WhatsApp app itself, the process is much more trustworthy for users: spam is avoided, business identity is verified, and response rates are improved.
Moreover, as a VoIP-based solution, it eliminates extra costs for international calls, making global customer service simpler, more cost-effective, and sustainable.
A natural step in Inconcert’s innovation roadmap
The addition of native calling to WhatsApp joins other recent milestones at Inconcert, such as the integration of RCS channel, deployment of AI agents, and advanced customer journey automation.
All of this supports a clear strategic vision: to continue leading the evolution of customer experience through cutting-edge cloud technology, always with the highest industry security standards.
