The restaurant Mar Mía, in Madrid, hosted a new edition of Inconcert Sunset, an event that brought together clients, partners, and executives to share experiences on one of the major topics shaping the business agenda: business transformation through artificial intelligence.
The event was opened by Álvaro Grande, CEO of Inconcert, who highlighted the decisive moment organizations are facing with the advent of AI. During his speech, he emphasized that the conversation is no longer about whether companies should adopt this technology, but how to do so effectively to generate real business impact. In this context, he underscored Inconcert's role as a transformation partner, supporting organizations throughout the implementation and scaling process of AI agents.
From AI Potential to Execution
Next, José Luis Sánchez, Vice President of Sales EMEA at Inconcert, shared a practical perspective on the challenges companies face when implementing artificial intelligence.
During his presentation, he highlighted an increasingly evident reality: virtually all companies are analyzing how AI will transform their operations in the coming years, but many are still finding it difficult to translate that ambition into projects with tangible results.
Facing this challenge, José Luis shared some of the key insights that are enabling the most advanced organizations to accelerate AI adoption: start with specific processes, define clear responsibilities, measure the business impact and implement a continuous improvement strategy based on iteration between client and provider.
Use cases already transforming operations
One of the session's highlights was a review of various real-world use cases that Inconcert is already deploying in the EMEA region.
Attendees learned about implementation examples in sectors such as telecommunications, banking, education, and retail, where AI agents are taking on complete business processes, not just isolated tasks. These include projects for replacing traditional IVRs with open-ended questions, multilingual support capable of switching languages within the same conversation, recommendation systems for universities, early debt recovery processes for financial institutions, and lead pre-qualification solutions for acquisition campaigns.
Automation cases in retail were also showcased, where AI agents manage inquiries about order status, returns, or sales processes for both inbound and outbound interactions, as well as solutions for appointment management and automated quote generation.
These examples reflect a clear trend: companies are beginning to use AI to automate complete processes with a direct impact on operational efficiency, user experience, and business results.
An evening for sharing experiences
After the presentations, attendees enjoyed a pleasant dinner on the terrace of the Mar Mía restaurant, a setting that fostered the exchange of ideas and experiences among professionals from various sectors.
In a relaxed and intimate setting, the conversation continued around the challenges and opportunities presented by AI agents, once again solidifying Inconcert Sunset as a meeting point for those looking to understand how to apply this technology in a practical, results-oriented way.
With initiatives like this, Inconcert continues to foster environments where innovation connects with business reality, bringing organizations real-world experiences, methodologies, and cases to accelerate their AI transformation.
