Effective debt collection strategies for every stage of overdue debt

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Date of publication
12/4/2019
Effective debt collection strategies for every stage of overdue debt
Effective debt collection strategies for every stage of overdue debt
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A strong debt collection strategy is built on several decisions: who to contact, when to contact them, which channel to use, what message to send, and which parts of the process can be handled by AI agents. A customer who is close to the due date may only need a simple reminder, while another customer with accumulated debt may require more follow-up and a conversation prepared for negotiation.

In this article, we look at which debt collection strategies to use at each stage of overdue debt, how to combine channels, AI agents, and human teams, and which debt collection indicators or KPIs to use to determine whether the strategy is recovering more debt efficiently.

What is a debt collection strategy and why should it change based on the debt?

To design an effective debt collection strategy, it helps to separate four concepts that are often mixed together:

  • The collection policy establishes the company's general rules: criteria, limits, conditions, and responsibilities.
  • The debt collection process explains how a case moves forward from the due date through resolution.
  • The stage of overdue debt indicates how far past due the account is.
  • The debt collection strategy turns all of this into action: which accounts are prioritized, when customers are contacted, which channel is used, what message is sent, how often contact occurs, what an AI agent can resolve, when a negotiation begins, and when a person should step in.

The same portfolio can follow a common policy while still requiring different debt collection strategies based on risk, the age of the debt, the amount owed, or customer behavior. Let's look at how to adjust the strategy at each stage.

1. Preventive debt collection strategy: prevent overdue payments before they happen

Before a payment is missed, the strategy should focus on making it easier for the customer to pay on time: remind them of dates, clarify amounts, share payment options, or resolve questions before the due date.

1.1. Send reminders before the due date

You do not need to wait for a missed payment before contacting the customer. You can simply let them know the due date is approaching, remind them how much is outstanding, or offer an easy way to pay.

The channel will depend on the customer profile and the permissions available: SMS, WhatsApp, digital messaging, or voice. The key is that, if the customer responds, the process can continue without forcing them to start over.

WhatsApp AI agents and AI agents for digital messaging can continue the conversation, access authorized information, answer questions, and provide the next steps to complete payment. This turns the reminder from a simple notification into part of the debt collection process itself.

1.2. Reduce payment friction

The easier it is to pay, the fewer reasons there are to put it off. From the reminder itself, the customer should be able to check how much they owe, confirm the due date, and understand what they need to do to bring the account current. If they can access the payment method directly, even better.

AI agents make this process easier because this is more than a simple reminder message: they can continue the conversation until the objective is achieved. However, when artificial intelligence is applied in banking, it is necessary to define what information the AI agent can access, what actions it can perform, what limits it must follow when working with sensitive information, and when a person needs to intervene.

1.3. Resolve the issues blocking payment

Not every missed payment happens because the customer is unwilling to pay. For example, an invoice they do not understand, an amount they do not recognize, a lost link, or a question about the date can leave the payment blocked.

An AI agent can provide an immediate way to resolve these questions and, when a complaint, discrepancy, or situation outside the predefined rules arises, the case is transferred to the human team.

This allows many repetitive inquiries to be resolved immediately, while the team focuses its time on the cases that truly require judgment or negotiation.

2. Debt collection strategies for early-stage past-due accounts

In this first stage, the goal is to contact the customer, understand what happened, and help them bring the account current before the debt progresses and becomes more difficult and costly to manage.

To do this, you need to decide whom to contact, when to contact them, and through which channel, while also maintaining follow-up on each case. Segmentation and AI agents help manage this process and adapt each interaction to the customer's situation.

2.1. Prioritize the portfolio before outreach begins

When there are many open cases, it makes little sense to start outreach without first establishing an order of priority. Days past due, amounts owed, payment history, previous promises, and the outcomes of prior contacts all vary. In this context, a CRM for debt collection brings this information together and maintains traceability for each case so you can decide which accounts need attention first and which strategy to apply.

Making more calls or sending more messages does not necessarily mean recovering more debt. Without clear priorities, some of that effort may simply increase the cost of collection without improving results.

2.2. Maximize contact rates without expanding the team

Knowing whom to contact is only part of the job. You also need to make sure that contact actually happens, and that is not always easy. That is why it is useful to combine different tactics:

1. Intelligent dialing for voice campaigns

When outreach happens by phone, automatic dialers help increase the number of attempts and route answered calls to agents who are available at that moment.

An omnichannel contact center software solution like Inconnect can organize these campaigns using different dialing modes for outbound calls. Voice can also be managed alongside digital channels, giving the team more information about previous contacts and enabling continuity from one interaction to the next.

This is especially useful in situations that need to be transferred to a person, for example, when an agreement must be negotiated, a discrepancy reviewed, or a decision requires human judgment.

2. Combine AI agents across multiple channels

When a significant part of the portfolio requires similar activities, AI agents can expand contact capacity without shifting all of that volume to the team.

With Inagent, an AI agent for debt collection and recovery can contact the customer, maintain the conversation, access authorized information, provide a payment option, record a promise to pay, follow up, and transfer the case to the team when appropriate. The same process can also combine WhatsApp AI agents, digital messaging, and AI voice agents depending on the stage and type of activity.

2.3. Concentrate outreach capacity

Debt collection has windows when a large share of activity is concentrated: after a due date, around a payment date, at the end of a grace period, or during a specific campaign. AI agents make it possible to increase calls and messages precisely during those periods without dedicating a human team exclusively to that task for days at a time.

This helps preserve capacity for other processes, especially when inbound and outbound activities coexist, while AI agents absorb part of the repetitive debt collection volume.

2.4. When to escalate the process to the human team

Many debt collection activities can be resolved by an AI agent, but there are situations that require a person. The limit should be defined during process design.

AI agents can handle reminders, information requests, payment instructions, data collection, follow-up, and promises to pay within predefined rules. The human team becomes more important when there is a negotiation, exception, complaint, special condition, sensitive case, or decision that requires judgment.

With Inagent, when one of these points is reached, the process can be transferred with the context of everything that has happened up to that moment: what the customer has said, what information has been accessed, and what actions have been taken. This model of AI agents with different levels of autonomy and human oversight makes it possible to expand capacity without losing supervision of the process.

2.5. Manage the promise to pay until you confirm whether it is actually kept

Securing a PTP, or promise to pay, is progress, but the debt remains outstanding until payment is made. An AI agent can record the promise to pay, save the agreed date in the CRM, and send a reminder as the due date approaches. If the date arrives and payment has not been made, it can contact the customer again and continue the process according to the established rules.

We also need to distinguish between the promises obtained and those that are ultimately kept. These are two different debt collection KPIs, and analyzing them separately helps determine whether the commitments secured are actually resulting in payments.

3. Late-stage debt collection: when outreach turns into negotiation

When a debt has been outstanding for longer, the conversation usually requires a different approach. A reminder or payment link may not be enough, because other issues often sit behind the missed payment: previous commitments that were not kept, an open complaint, difficulty making the payment, or the need to negotiate new terms.

Here is how to approach late-stage debt collection:

3.1. Give the collection agent full context before negotiating

At this stage, a person is more likely to intervene because a strong debt collection script helps guide the conversation and adapt it to the customer's specific situation. In this context, Inconnect AI assistants support the agent during the conversation with contextual information and suggestions, making it easier to follow the script defined for the campaign.

When a case reaches the human team, the agent should be able to understand quickly what has happened up to that point. That is why the conversation should arrive together with the data needed to continue the process: the outstanding debt, previous contacts, promises to pay, objections raised by the customer, and actions already taken.

3.2. Use AI to monitor conversation quality

As conversations become more complex, it is also important to understand how they are being handled. For example, whether the script is being followed, which objections appear most often, what terms are being offered, or whether established requirements are being met.

Inspeech can analyze voice and text conversations to review aspects related to compliance, scripts, and negotiation in debt recovery. Using real conversations, the team can identify patterns, review which parts of the script are working, and pinpoint specific opportunities for improvement.

Choose the channel based on the stage of debt collection

The channel depends on what is happening with the customer, what needs to be communicated, and how the customer can be reached:

  • For a reminder, for example, a WhatsApp AI agent can let the customer know the payment date is approaching, provide a way to pay, and continue the conversation if the customer responds with a question. The same activity can also be handled through other digital messaging channels.
  • Voice is better suited to other moments. If many contacts need to be made in a short period, AI voice agents can handle that volume and maintain the conversation when someone answers. If a complaint arises, negotiation is required, or the situation calls for judgment, the conversation is transferred to the human team.
  • Afterward, follow-up can return to a digital channel. A promise to pay, for example, may only require a message as the agreed date approaches. The channel changes based on what happens with the case, rather than remaining the same throughout the process.

With Inagent, voice and messaging are part of the same process and share the context and rules defined by the company, including when a person steps in. What matters is knowing what has already happened with that customer so messages are not repeated and information is not lost between one contact and the next.

Which debt collection strategy to use at each stage of overdue debt

The debt collection strategy should evolve as the debt situation changes. This table summarizes the objective to pursue at each stage, the strategy to prioritize, and how to divide the work between AI agents and human teams:

StageObjectiveMain strategyAI roleHuman rolePriority KPIs
PreventivePrevent missed paymentsRemind, inform, and make payment easierHighLow, except for issuesOn-time payments, missed payments avoided
Early stageBring the account current as soon as possiblePrioritize the portfolio, maximize contact, and make payment easierHighExceptions and negotiationContact rate, PTP, PTP fulfillment, recovery rate
Late stageRecover through agreementsFollow-up, case preparation, and negotiationMediumHighRecovery rate, PTP kept rate, amount recovered
Complex casesResolve special situationsSpecialized negotiationSupport roleVery highNet recovery, cost of recovery

As the complexity of the debt increases, the division of work also changes. AI agents continue to handle volume, information, and follow-up tasks, while human judgment becomes more important in negotiation and exceptional cases.

How to know whether a debt collection strategy is working

Debt collection and recovery KPIs help determine whether collection efforts are producing results:

  • Contact rate.
  • Promises to pay.
  • Promise fulfillment.
  • Recovery rate.
  • Amount recovered.
  • Cost of recovery.

It is also useful to know how long it takes for a debt to be brought current and what share of cases ultimately require intervention from the team. The data becomes more valuable when viewed as a complete journey:

  • Contact rate.
  • Promise.
  • Fulfillment.
  • Recovery.
  • Cost.

A channel may have a high contact rate but recover little afterward, or a segment may require fewer interactions and generate better results. Even a highly active campaign may be unprofitable if that activity does not ultimately convert into payments.

Compliance in debt collection: when and how customers are contacted matters too

Recovering more debt cannot come at the cost of contacting customers in just any way. The rules vary by market and may affect contact hours, permitted channels, the frequency of messages or calls, and how data is handled.

For example, in Colombia, Law 2300 of 2023, known as the Ley Dejen de Fregar, establishes specific requirements for the channels, hours, and frequency of debt collection activities.

In this case, the regulation determines the frequency, channel, and timing of each contact, so it is best to incorporate it into the strategy design from the outset. This makes it easier to adapt debt collection to the Ley Dejen de Fregar and plan calls and messages within the defined limits.

Real-world case: what Hughes Mexico changed to improve debt recovery

Hughes Mexico needed to improve debt recovery and gain greater control over customer contacts. To do this, it implemented Inconnect and brought activities handled through WhatsApp, chat, and calls together in a single environment.

From there, it began managing the portfolio based on each customer's profile and payment behavior. This allowed the company to set priorities and make better decisions about which actions to take in each case. It also incorporated artificial intelligence to analyze conversations and understand what was happening within them.

After 12 months, Hughes Mexico:

  • Increased its recovery rate by 25%.
  • Reduced churn by 25%.
  • Increased customer reactivations by 12%.

The company now plans to incorporate AI agents into the debt collection process to handle some repetitive activities and help segment cases. This will allow the team to focus on cases that require negotiation or more specialized treatment.

From an isolated debt collection strategy to a complete recovery process

An effective debt collection strategy is about making better decisions about what each debt requires, which activities AI can resolve, and when a person should step in.

There is no need to transform the entire process at once. You can start with an area that has a clear economic impact, such as reminders for recently overdue payments, promise-to-pay follow-up, or a high-volume campaign, measure the results, and expand from there.

If you want us to help identify the most profitable starting point for applying AI agents to your debt collection process, request a meeting with an expert and we can explore it with you.

Frequently asked questions about debt collection strategies

What is a debt collection strategy?

It is how a company organizes debt recovery: which accounts it prioritizes, when it makes contact, which channel it uses, what actions it takes, and how the process continues based on the customer's response. Omnichannel contact center solutions such as Inconnect or AI agent solutions such as Inagent make it possible to coordinate channels, outreach, dialers, and a hybrid workforce made up of AI agents and human teams within the same operation.

What are the main debt collection strategies?

They mainly depend on the stage of the debt. Before the due date, the goal is to prevent missed payments; in recently overdue accounts, the focus is on making contact and helping the customer bring the account current; and in accounts that have been overdue for longer, follow-up, agreements, and negotiation become more important. That is why the same strategy rarely works equally well across the entire portfolio.

Which strategy works best for recently overdue accounts?

It is best to act early, prioritize the portfolio, increase contact rates, and make payment easier. AI agents for debt collection and recovery can handle reminders, inquiries, payment instructions, and promise-to-pay follow-up, transferring exceptions or negotiations to the team.

How can AI agents be used in debt collection?

They can make calls or hold digital conversations, access authorized information, remind customers about debts, answer questions, provide payment options, record commitments, and follow up. When a case requires negotiation, an exception, or a decision outside the established rules, it is transferred to the human team with the context of the interaction.

Can an AI agent negotiate a debt?

It can manage the alternatives that the company has defined and authorized in advance. When the customer requests different terms, submits a complaint, or the case requires a more open-ended negotiation, the process can be transferred to a person. The levels of autonomy and human oversight for AI agents make it possible to define those limits.

Which channels are most effective for debt collection?

It depends on the activity. WhatsApp and other digital channels work well for reminders, inquiries, and follow-up, while voice may play a larger role in outreach campaigns or more complex conversations. AI agents can operate through WhatsApp, digital messaging, and voice, coordinating the process based on the stage of the debt.

Which KPIs should be used to measure a debt collection strategy?

Contact rate, promises to pay, promise fulfillment, recovery rate, amount recovered, and cost of recovery are some of the main debt collection KPIs. The key is to analyze them together to understand how much money is recovered and what it costs to recover it.

How should a portfolio be segmented to improve the debt collection strategy?

Segmentation can take into account factors such as days past due, outstanding amount, payment history, previous promises, or the outcome of prior contacts. The goal is to determine which accounts need attention first and what type of action is best suited to each case. A CRM for debt collection helps bring this information together and maintain traceability for each customer.

How can you determine which parts of the debt collection process an AI agent can handle?

A good way to decide is to identify activities that have high volume, follow clear rules, and are repeated frequently. Reminders, debt-related inquiries, sending payment options, or following up on promises are some examples. When an exception, complaint, or negotiation requiring judgment arises, the case can be transferred to the human team. The key is to define from the outset what the agent can resolve, what limits it has, and when it should transfer the process. You can see this approach applied in the AI agents for debt collection and recovery solution.

How should you start using AI agents in debt collection?

The simplest approach is usually to choose a well-defined process with enough volume and a clear financial KPI, such as reminders for recently overdue payments or promise-to-pay follow-up. Then define the channels, rules, integrations, transfer criteria, and metrics. Inconcert supports customers from use case definition through production deployment and subsequent iterations. You can request a demo or review the Inagent datasheet.

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